Pink Shirt Day Blog Post

Pink Shirt Day 2018

Pink Shirt Day is Wednesday, February 28th 2018

Nice Needs no Filter
With a focus on cyber bullying, this year’s campaign aims to remind everyone that:
Nice Needs No Filter 

The event will take place in schools, workplaces, and neighborhoods across the nation, all with the goal to raise money to fund local anti-bullying programs.

The 2018 Pink Shirt Day t-shirt and all other merchandise are now available through the Pink Shirt Day online store, with 100% of the net proceeds going to local anti-bullying programs

History of Pink Shirt Day

In 2007, two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully.

We were inspired by the story and to date have raised more than $1.8 million for anti-bullying programs through our campaign. 

Why Purchase Official Pink Shirt Day Merchandise?

Money raised from Pink Shirt Day helps us fund anti-bullying programs in our community, including Boys and Girls Clubs, Red Cross Respect ED, and Kids Help Phone. For more information on the programs we support, click here.

Purchasing official Pink Shirt Day t-shirts and accessories truly makes a difference, it allows important anti-bullying initiatives to continue and expand! Please support Pink Shirt Day by ordering our official merchandise for yourself, your school, your workplace or your organization!

For more information, please contact Pink Shirt Day at

 Thank you to our Pink Shirt Day 2018 Sponsors and Partners!

Presenting Sponsor:


Media Partners


T-shirt Sponsor

brand alliance

Retail Partner


Ad Agency

Social Support

Patio Logo